FRISCO, Texas (AP) Charlotte Jones Anderson wants to save a few special details for her father to see when Dallas owner Jerry Jones moves into the team's new headquarters this summer.
None of those surprises will involve money, though.
The billionaire boss of the Cowboys knows full well how much he's spending to forge a unique relationship with Texas high school football, part of a sprawling complex centered around a 12,000-seat indoor stadium and eventually including a hotel, sports medicine facility, restaurants and maybe even something the Jones family hasn't thought of yet.
Once the idea took hold in Frisco, a sports-centric suburb 30 miles north of Dallas, Jones grew comfortable with the idea of spending more on The Star - world headquarters of America's Team - than he personally did on his $1.2 billion stadium in Arlington less than a decade ago.
''I will say there is not a dollar spent that he doesn't know about,'' said Jones Anderson, chief marketing and brand officer. ''As the vision grew, so did the checkbook.''
At the moment, Jones puts his bill around $800 million, just shy of his share of the showplace with the giant video board hanging over the home field of the Cowboys.
The new outdoor practice fields will be a right turn out of a football-shaped locker room adjacent to the stadium. But when quarterback Tony Romo and company come home from training camp in California in August, the Texas heat will likely mean several weeks of left turns to the indoor field - the same one that Frisco high schools will use on game nights in the district's third stadium. Read more...
For NFL news, video highlights, game-day coverage, schedules, stats, scores and more only at feeltheaction.com
None of those surprises will involve money, though.
The billionaire boss of the Cowboys knows full well how much he's spending to forge a unique relationship with Texas high school football, part of a sprawling complex centered around a 12,000-seat indoor stadium and eventually including a hotel, sports medicine facility, restaurants and maybe even something the Jones family hasn't thought of yet.
Once the idea took hold in Frisco, a sports-centric suburb 30 miles north of Dallas, Jones grew comfortable with the idea of spending more on The Star - world headquarters of America's Team - than he personally did on his $1.2 billion stadium in Arlington less than a decade ago.
''I will say there is not a dollar spent that he doesn't know about,'' said Jones Anderson, chief marketing and brand officer. ''As the vision grew, so did the checkbook.''
At the moment, Jones puts his bill around $800 million, just shy of his share of the showplace with the giant video board hanging over the home field of the Cowboys.
The new outdoor practice fields will be a right turn out of a football-shaped locker room adjacent to the stadium. But when quarterback Tony Romo and company come home from training camp in California in August, the Texas heat will likely mean several weeks of left turns to the indoor field - the same one that Frisco high schools will use on game nights in the district's third stadium. Read more...
For NFL news, video highlights, game-day coverage, schedules, stats, scores and more only at feeltheaction.com
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